Area Sales Manager

Area Sales Manager

  • Metros / Mini Metros / Main Towns (Pan- India.)
  • Sales
  • Full Time

Lead a team of Sales officers and motivate them to deliver on their sales objectives. Deploy and monitor execution of promotions and other market initiatives within the Sales Strategy of the company with the objective of driving volume, value and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned.

Reporting To

RSM / National Sales Manager / GM Sales

Main Competencies
  • Understanding of channel Sales and Distribution operations, Leadership skills, Communication skills, MS office, Objective Orientation, Business Development, Process Management, Commercial Acumen, Negotiation skills, Market execution,
    – Firm up Annual operating Plan based on priorities.
    – Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects.- Interview parties shortlisted by SOs and evaluate them on financial strength, infrastructure, experience, market standing and alignment with SUPPLE TEK vision.
  • On the job training to SOs – Coach the SOs on the Sales call execution and demonstrate the process during Field contact.
  • – Design a Visibility plan and set up visibility standards for Key and other General Trade accounts
  • Ability to manage Sales promotion Agencies.- Communicate activity objectives/ success metrics and execution plan. Inform Team on the objectives of the activation and individual roles in the same.- Shortlist Trade promotion alternatives, arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters.- Set KRAs for the SOs based on ASM KRAs and other local objectives. Conduct mid-year discussions and provide feedback to SOs.Market Returns :
  • Assists in the implementation of company marketing plans as needed.

Min. 5 years


MBA / Graduate.

Preferred Industry


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